| List Building
"The Fortune is In the List". If you
possess the knowledge of how to grow and profit from opt-in lists, you
can pretty much write your own ticket.
There is a "System" to building
You need to get people to your site so
they can join your list and give you permission to begin mailing to
them. It is absolutely necessary to put list-building at the top of
your list of priorities. There is nothing you will do that is of More
benefit to you than getting people to join your list.
Write this sentence on a post-it not and
put it near your computer
"Everything I do must work towards list building."
Think about directing all your "Traffic"
to your opt-in page as your primary course of action.
Don't promote your affiliate link until
AFTER you've gotten them on a list!
Don't sign off your post at a forum with
a link to a sales page. Point it to your opt-in page!
Don't buy advertisement to promote a
product or a service or an offer - use ads to build your list!
The important thing is "everything you do
must work towards building a list. You have to have that mindset as you
are growing your business.
There are many ways to profit from your
list while providing a valuable service to your list members. Being a
list owner is so much more than just firing out offer after
offer. Don't you get tired of people who get you on their list only to
promote a new offer to you every single day? Not only will you do your
subscribers a disservice, you will also harm yourself financially by
ruining your reputation and running your list into the ground until
it's no longer a viable asset for you.
If you have any experience in internet
marketing, you’ll know that there are hundreds, if not thousands, of
ways to market your business and advertise your products. There are
traffic exchanges, ezines, safelists, adwords/PPC, article sites, press
releases, video sites, blogging platforms, bookmarking sites, web2.0
networking sites, banner ads, text ads, and the list goes on.
Ultimately your best bet is to use as
many different advertising mediums as you can
throughout the week in order to generate as much traffic as you can to
pages. Remember our FOCUS here is to build your prospect lists, so
always think of using capture pages in your ads.
Maintaining Your List and
So.. how did you get them on your list?
Did you offer them a free report on generating free leads? Did you give
away an ebook on how to make money selling software? Your
Business/Program's capture pages?
Obviously if you said you’d tell them how
to generate free leads, they won’t be too interested in finding out how
to sell software would they? In order to maintain your list and
ultimately keep people on your list, you need to provide them with
information they asked for in the first place. And to keep them on your
list you need to consistently provide them with similar information on
an ongoing basis.
They need to know who you are and they
need to know what to expect when they see your email in their inbox.
If you have a number of automated letters
that are going out to your new list members, start sending out
broadcasts after they’ve completed your automated letter sequence. At
that point you can be a little more candid with your writing and be a
little less ‘saleslike’.
Remember you want to keep people reading
and hopefully buying what you’re
Marketing to Your List
Marketing successfully to your list can
sometimes be a little tricky. People can spot a
sales pitch from a mile away. People don’t like to be sold things, BUT
they sure like to buy!
People are on your list because you can
provide them with information that can solve
their problems. Simple as that. If they think you’re just selling them
stuff over and over again, they’ll lose trust in you and leave. The
real secret to getting staggering results from your email marketing is
to make a difference in the lives of your list members by giving them
something they can use.
A phrase I’ve used in the past to
describe how this works is:
“Sell yourself, then recommend”
If you’ve sold yourself as someone that
information, people will start to trust your opinion. If they trust
your opinion, they will take your recommendations seriously when you
An example of this would be if you are
selling an ebook that someone else wrote, as a trusted expert you can
talk about the ebook, review it, and recommend it to your list members.
Chances are if they trust you, they’ll check out the ebook, and if the
price is right they’ll buy it from you.
Marketing to your list is an ongoing
process that sometimes works, and sometimes
doesn’t. But if you know your list, and you know what they want, your
chances are much greater that you can make consistent sales all year
You know how important it is to FOCUS on
the long-term aspect of making money online - building and marketing to
your lists. Remember that as long as you FOCUS on continually finding
new leads to add to your lists, you practically cannot lose no matter
what you're advertising. The real "Gold Mine", is not in the list
itself, but in the relationship you build with your list, through
consistent contact and through valuable information that you provide to
them. Companies may fail, Google may remove all your pages, and your
ads may stop running, but you'll always have your list to generate
income, and create downlines with.
Stay consistent with your list building.
Use all the tools that are available to you. Before you know it, you'll
be far ahead of those that don't follow the same path.
There are different ways to build your
list. You can create your own eBooks, Courses, Newletters or Ezine,
create your own Splash pages with a capture form, join listing building
programs, or use your business/program's capture pages.
Getting Your Messages Delivered
Just changing a few words here and there
can make a HUGE difference in whether or not filtration systems
perceive your messages as SPAM. It's the best 5 minutes of your email
marketing you'll every spend. Check your rating and make appropriate
I highly recommend these List
These programs over-deliver on products
All Networkers has a downline
builder for Traffic Programs, fantastic marketing training, PLUS you
can promote your business/program.
Help Wealth Recruiting System" as
has a downline builder for Traffic Programs, and you can promote your
Magnetic Sponsoring Will teach you
how to recruit and sponsor others step-by-step. They have a Business
& Social Network and marketing training.
Lead Generating ToolsHas Website
Hosting, inexpensive Domain names, Video Tutorial on how to create your
website and capture pages, an autoreponder, unlimited emails, Program
Capture pages, online extensive marketing training 6 days a week and so
much more. You'll be amazed at how much they do offer!
All four will give you the names, email addresses and telephone numbers
of the people who join you. I really like these programs, because not
only do they help you build your own list, they offer what every
network marketer needs to be successful online and they're Free!
Other list building/mailing services
Leads Leap LeadsLeap
is a system where you can build leads and post PPC ad for FREE, without
having your mailbox being flooded with email ads! This program is worth
taking the time to read about what they have to offer. Your ad should
point them to your capture page.
List Auction You are
going to be receiving a limited number of emails from other members of
the system, so you may prefer to use a separate email account for this
purpose. I have a separate email account for these type of programs.
When you click on the link in these emails you get credits to send your
ads. Your ad should point them to your capture page.
There are list programs where you join and can send to the people who
join you in that program. In my opinion, I feel that I would be
building their list, not my own because I don't have the names, email
addresses or telephone numbers of those who signed up under me. Your ad
should point them to your capture page.
Triple Your List does give you the
names, email addresses and telephone numbers. You can put them in an
autoresponder, and send them a proposal email that points to your offer
in a capture page.
Please let me know if you have any
To Your Success!
Claire & David